UNITCOM – telecommunication company
Case Study
After a successful acquiring of several technology businesses, UNITCOM started strong to launch competitive telecommunication service. The company is determined to offer top notch services for businesses and homes, including all necessary connections: TV, internet, software, servers and huge variety of IT products.
In a direct qualitative comparison, UNITCOM could prove its worth against its more established and glamorous rivals. The challenge was: How could we persuade mainstream consumers to view UNITCOM as a premium brand and take a serious look at both its innovative services?
Starting from scratch, everything has to be considered. To launch successfully, business needed all channels covered: web site, social, newsletters, Google and more. We knew the key to brand reconsideration laid in changing the story from dry product specs to lifestyle benefits and making the journey to retail simple, streamlined and accessible.
Elevating a brand requires telling a story that builds its value. For UNITCOM, this meant creating a whole new design language to spotlight the beauty, innovation and utility of its products and services, then crafting a journey that facilitates engagement throughout the sign up process. We created brilliant web site with up to date technology and responsive to all screens. We also created the whole marketing package: social presence, newsletters, booklets, banners and more.
Need more convincing?